👋 Welcome to Week 18 of The Elite Edge!

Happy MLK Day! Happy Inauguration Day!

Today, we honor Dr. Martin Luther King Jr.'s legacy of equality and justice while marking a pivotal moment in our democracy with Inauguration Day. Let’s reflect on our progress, recommit to unity, and continue working toward a brighter, more equitable future.

We have a lot of talk about…a lot happened in a week!

This past week, the TikTok ban stirred a whirlwind of thoughts and emotions for me. As someone who has grown an audience of over 60,000 followers, I reflected on my own journey on the platform—from creating content that inspires and educates, to witnessing the entrepreneurial spirit flourish in creators who’ve turned side hustles into full-time ventures. I’ve also marveled at the platform’s ability to democratize access to knowledge, bringing expertise and resources to those who may not have had it otherwise.

But with the good comes complexity. As a mom of a teenage son, I’ve grappled with the darker side of social media—the content that can negatively shape the minds of the next generation. Balancing these concerns with the overwhelming support I’ve received from a community of job seekers and professionals who find value in the advice I share has left me deeply conflicted.

At the time of writing this, TikTok was offline for 12 hours, and its fate remains uncertain. While the platform is currently up, this moment has forced me to think about diversifying where and how I share my insights. Platforms like Instagram, YouTube, LinkedIn, and others offer new opportunities to continue connecting with those who need guidance.

The debate around social media and its place in our lives is one we cannot ignore, and there are strong arguments on both sides. For me, it’s about staying true to my mission—helping job seekers and professionals navigate the complexities of the working world. It’s been incredibly humbling to be part of a movement that offers access to expertise and connections that might otherwise be out of reach.

As I look ahead, my goal remains the same: to continue providing meaningful insights, no matter the platform. Thank you for being part of this journey. Together, we can navigate the ever-changing digital landscape and keep moving forward.

Stay Elite,
Deepali
@elite.recruiter

💡 Beyond the 9-to-5: Building Your Commercial DNA Through Platform Diversity

1. The Power of Platform Diversity

Relying on a single platform—whether it’s TikTok, Instagram, LinkedIn, or YouTube—creates a dependency that can feel precarious, as we've seen with TikTok's recent challenges. Expanding your presence across multiple platforms not only increases your visibility but also mitigates the risks of platform-specific disruptions. Each platform offers unique tools to amplify your message, and by adapting your content to their strengths, you’re broadening your reach while honing different facets of your communication and branding skills.

2. Enhancing Your Commercial DNA

Developing a side hustle forces you to think like an entrepreneur—whether you're selling a product, a service, or simply your expertise. It’s about cultivating a "commercial DNA," the blend of creativity, strategic thinking, and business acumen required to monetize your efforts. Platforms like LinkedIn can enhance your credibility as a thought leader, while YouTube and Instagram can help humanize your brand. Mastering these channels teaches valuable lessons in storytelling, audience engagement, analytics, and adaptability—skills that are just as valuable in a corporate setting as they are in the gig economy.

3. Redefining Work Beyond the 9-to-5

With RTO mandates and economic uncertainty reshaping the traditional workplace, people are reevaluating how they define and prioritize work. A side hustle is no longer just supplemental income; it's a form of career diversification. It gives individuals autonomy, a sense of ownership, and the ability to explore passions outside their day jobs. For many, it’s a gateway to building a personal brand or even pivoting into full-time entrepreneurship.

4. Adapting to the Future of Work

The decline of the traditional 9-to-5 has also blurred the lines between corporate and gig work. Professionals with side hustles bring entrepreneurial insights back to their full-time roles, making them more innovative and resilient. Employers increasingly value this blend of perspectives because it reflects the adaptability needed in today’s economy.

Empowering Your Journey

Embracing platform diversity and side hustles isn’t just about financial security—it’s about empowering you to take charge of your career. Social media has democratized opportunity, giving anyone with a skill, talent, or idea the chance to monetize their expertise. My goal is to provide timely, practical advice that helps you see beyond the limitations of the traditional work model and thrive in this era of workplace evolution.

I’m here to show you how to leverage these tools, build your commercial DNA, and future-proof your career. That’s the heart of my mission and why I’m committed to sharing this message across every platform.

📚What I Read This Week…

These curated articles are ideal for team discussions or casual chats by the water cooler, giving you that extra edge in small talk and savvy insights. 😀

🎙️What I Listened to This Week… (Podcasts)

Podcasts are a great way to spark meaningful team discussions and keep your small talk ahead of the curve! 😀 

🔥 Elite Job Drops 💼

As your Elite Recruiter, I’m delivering exclusive job opportunities you won’t find on Monster, Indeed or LinkedIn. These hidden roles are trusted to me, and I’m here to share them with you. Let’s cut through the noise—your next big break is right here!

 😂 Now for a little humor…😂

🔥 Elite Resources

• Job hunting in 2025 just got a lot easier. Say goodbye to endless scrolling & saturated LinkedIn applications - start to apply smarter in 2025.

  • Massive is the AI-powered job-matching tool that works like Tinder for your career 📈 https://usemassive.com/?via=elite

    • Why Massive? Tailored Matches: AI matches you with jobs based on your skills and preferences. Save Time: Skip irrelevant listings and focus on roles that fit YOU. Easy Applications: Swipe to connect with opportunities instantly.

• Join the Multiply Graph » The exclusive and private network for Data & AI Professionals » Sign up here: http://signupformultiply.com

• The Ultimate Video Resume Platform » https://profolios.ai

🔥 Forget Generic — Let’s Get Personal!!

• About Deepali Vyas - Elite Recruiter

• Book a 1:1 Consultation or VoiceNote

• Learn more about the elite recruiter through Deepali’s socials

• Check out my ProFolio